Channel Partners Conference & Expo: Time to Elevate, Celebrate & Shine

The traditional business track has turned into more of an obstacle course for channel partners over the past few years. They scrambled to keep their clients’ businesses as well as their own operational during the pandemic, finding ways to facilitate remote work and meet the explosive increase in the need for security. They managed to help clients update and upgrade their systems, then adapt them for the “new normal,” all while contending with supply chain shortages. Markets continually shift as technology advances to new horizons, creating new demands. Clients are self-educating, transforming the buying journey.

Partners themselves are also transforming, identifying themselves as technology advisors, adopting a recurring revenue model, becoming MSPs and MSSPs, and using M&A to expand, adapt, adopt and sometimes even cash out.

But most importantly, they’re still standing — stronger than ever and focused on going even farther. And this year’s Channel Partners Conference & Expo and Channel Futures MSP Summit are designed to help them do just that.

As you’ll see on signboards throughout the venue, this year’s theme is “Elevate: Your Time to Shine.” We have sorted through the challenges to identify the opportunities, then enlisted the aid of industry thought leaders to help you both tackle the challenges and make the most of opportunities.

In the Expo Hall you’ll find more than 300 booths showcasing state-of-the-art goods and services. On the keynote stage you’ll find American heroes, industry icons and expert peer groups. In the Business of the Channel Track, you’ll find help and advice on running your business. In the Technology & Innovation Track, you’ll find out about new technologies and trends.

In other words, no matter what you’re looking for, you’ll find it at Channel Partners Conference & Expo and Channel Futures MSP Summit.

So let’s take a closer look at what you can expect. Scroll through the slideshow above for a preview of power players and parties at the event.

And a big shout out to our Title Sponsors, ThreatLocker and T-Mobile for Business.