5 Steps for Successful Channel Marketing

For many partners and vendors running small businesses, the idea of marketing makes them cringe. But it doesn’t have to.

In the video below from the Channel Futures Theater at Channel Partners Evolution in Washington, D.C., Mojo Marketing‘s Angela Leavitt takes attendees through a five-step process for successful marketing: personalizing your message; cutting the fluff; creating less and using that time to promote more; SEO today; and automation.

Part of Channel Partners’ new Alliance Makers program, Leavitt explains how these steps can work together to create an impactful marketing message.