Beating FUD with MOS

By David Byrd, Vice President of Marketing and Sales, Broadvox

My interest in the Mean Opinion Score (MOS) increased when a Verizon spokesperson in 2008 stated that their VoIP product was not as good as their TDM or traditional voice product. The comment came as result of questioning by financial analysts regarding the future of their TDM network and timing of the transition to an all IP network. It is true that the current reliability of the best IP networks is just shy of TDM networks (99,995 vs. 99.999)? I will not quibble over the 21-minute difference, it is real and each business must decide if it should influence their decision to use VoIP/SIP Trunking as their primary method of communications. What I did find puzzling was the admission of reduced voice quality and the fact that they charged the same for VoIP as traditional phone service.

Clearly, Verizon doesn’t want to have customers move off their traditional network in droves, hence the pricing strategy. However, the voice quality statement is meant to influence SMBs and enterprises into standing pat, while consumers wanting to save money and early adopters experiment with VoIP offerings. Pure and simple this is freezing a market with FUD (Fear, Uncertainty and Doubt) until you are ready to make your move.

When I discovered MOS, I knew I had a compelling argument. Here was a method of comparing voice quality by independent means where VoIP and toll calls were deemed equal. On a scale of 1-5 where 5 is perfect, VoIP with a G.711 codec and a toll call came out equal with 4.4 each. So how is the measurement done?

To establish an MOS, listeners (in the case of the study I am quoting 30 to 50) listen to speakers of both sexes read various sentences. Each listener rates each sentence as follows: (1) bad; (2) poor; (3) fair; (4) good; (5) excellent. The arithmetic mean of all the individual scores is the MOS. The International Telecommunication Union (ITU) endorses testing method is endorsed by. Here are some of the suggested sentences:

Obviously, the results of a MOS test are subjective. Therefore, software tools have been developed that automate MOS testing. These tools do a better job of evaluating network conditions and codecs more consistently than human listeners.

So, forget the FUD, get out there and let people know. VoIP/SIP Trunking is as good as your current phone service and with Broadvox and other ITSPs, you can save up to 70 percent.

David Byrd is vice president of marketing and sales for Broadvox, and is responsible for marketing and channel sales programs to SMBs, enterprises and carriers as well as defining the product offering. Prior to joining Broadvox, David was the Vice President of Channels and Alliances for Eftia and Telcordia. As Director of eBusiness Development with i2 Technologies, he developed major partnerships with many of the leaders in Internet eCommerce and supply chain management. As CEO of Planet Hollywood Online he was a pioneer in using early internet technologies to build a branded entertainment and eCommerce website company partnered with Planet Hollywood. Having over twenty years of Telecom sales and marketing experience, he has held executive positions with Hewlett-Packard, Sprint and Ericsson.