Getting Started in IoT? Begin with the Right Verticals

The Internet of Things is poised to play a huge role in the digital revolution, so partners need to be ready to seize the opportunity.

An IoT sale is different from a traditional IT sale, noted Christian Renaud, research director for the IoT practice at 451 Research, during his keynote at Channel Partners Evolution last month.

Vertical markets are a great opportunity, and an ideal place for partners to get their feet wet.

“Today I’d go after data centers and factories, automobiles and fleet equipment,” Renaud said.

Watch his full keynote above.

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