Here's How to Win that Next-Gen Customer

The new generation of technology buyers has unique traits that aren’t shared by baby boomers and Gen Xers. Who do these young whippersnappers think they are?

In this Lightning Talk from Channel Partners Evolution this fall in Philadelphia, TBI‘s Bryan Reynolds – also a member of the Channel NX2Z organization – debunks myths about young buyers and challenges members of the audience to venture outside their comfort zones to make next-gen consumers sticky customers.