Hoovers Launches Mobile Directory for Sales Pros

Hoover’s Inc. and its parent company D&B (DNB), a provider of global business information, tools and commercial insight, announced the first two releases within a new mobile product line. They are Hoover’s Mobile, a browser-based application, and Hoover’s MobileSP, a device-enabled application. Both products are available in beta today to existing Hoover’s subscribers supporting iPhone, BlackBerry and Windows Mobile smartphones. The products are scheduled for general availability in North America and the United Kingdom early in the first quarter of 2009.

“Hoover’s understands the mobile needs of sales professionals – they need the right information and tools that fit into their day-to-day work schedules and workflows, especially since an increasing number of these professionals now use mobile devices as their primary tool,” said David Mather, president of Hoover’s. “We believe we are delivering on these needs with the launch of this new mobile product line.”

Customers who typically use Hoovers.com to identify and evaluate potential sales leads or markets can now use mobile devices to access, sort and synchronize millions of company records on-the-go. In addition, business professionals on the road, in the airport or at a trade show can now integrate with other key features such as GPS custom location, radius search and custom call queue abilities.

Throughout the beta period, Hoover’s will collect subscriber feedback and suggestions for additional mobile content and features, and will work to expand its mobile functionality based upon that feedback. To register for Hoover’s Mobile beta, visit http://www.hooversmobile.com.