Ingram Micro Announces Consumer Electronics Division

Distributor Ingram Micro Inc. (IM) announced it will begin transitioning DBL Distributing into a formal division known as the Ingram Micro Consumer Electronics Division.

The new Ingram Micro Consumer Electronics Division will build upon DBL’s mix of more than 20,000 products from more than 500 product lines and continue to operate as a separate, yet synergistic line of business within Ingram Micro’s growing portfolio.

As part of the new division, consumer electronic (CE) retailers and vendors will benefit from Ingram Micro’s worldwide logistics and operational efficiencies. In addition, customers will gain access to the most robust CE and information technology (IT) portfolio in distribution, along with the benefit of single-source distribution, multiple stocking locations and enhanced service levels.

“As the convergence of CE and IT products continues to grow, Ingram Micro has positioned itself as the leader in the industry through careful planning and execution,” said John Soumbasakis, senior vice president of Strategic Divisions. “The formation of our Ingram Micro Consumer Electronics Division represents a key milestone in our company’s growth strategy and will serve as a catalyst for generating growth from consumer electronics and IT products with loyal Ingram Micro partners, as well as the 30,000+ DBL consumer electronics retailers.”

Under this new Division, DBL customers will continue to experience dedicated support on their CE needs with world-class operations, logistics and services. “DBL has developed an expertise in assisting our retail partners with product merchandising and marketing for their online and offline storefronts. This new division will expand on this expertise and add-in credit and logistics benefits not offered by other competing distributors,” Soumbasakis added.

Advantages gained as a result of the new Ingram Micro Consumer Electronics Division include enhanced credit availability, the widest assortment of CE and IT products, exclusive product merchandising and marketing support, real-time inventory, as well as world-class logistics from multiple warehouses across the United States. This new Division also will allow Ingram Micro vendors to tap into an incremental base of the largest set of CE retailers available through any one distributor.

“We are embracing the Ingram Micro name to showcase our strengths as a focused consumer electronics distributor, while leveraging the resources and operational efficiencies of a Fortune 100 logistics company,” said Brent McCarty, vice president and general manager of DBL Distributing.

The new Ingram Micro Consumer Electronics Division will remain in Scottsdale, Ariz., and position the industry leading distributor for future success and growth within the consumer electronics and IT industries.