Nextiva Unveils New UCaaS Suites for Customer Communication, Engagement

Nextiva has launched new UCaaS suites that combine phone service with tools to prospect, engage and manage customers in a single offering.

Nextiva Business Suites allows businesses to deliver an integrated customer experience “without the complexity of fragmented applications,” the company said. It includes the Nextiva Business Communication Suite and the Nextiva Customer Relationship Suite.

Nextiva’s MeiLee Langley

MeiLee Langley, Nextiva’s director of channel marketing, tells Channel Partners Nextiva has made it “even easier for our partners to provide their clients with a robust business suite to manage the entire customer life cycle — and help their clients do the same.”

The Business Communication Suite allows partners to offer their clients a voice-plus platform that pairs Nextiva’s business voice solution with customer relationship management (CRM), analytics and other features, she said.

“This will enable our partners’ clients to easily understand customers, personalize customer experiences, and keep up with conversations across channels and devices through a unified business communications system,” Langley said.

The Customer Relationship Suite expands partners’ portfolios by giving them a “true SaaS” version of Nextiva’s customer relationship tools. Businesses now can manage customer support and sales pipelines within a single system “built to simplify tracking, understanding and improving the customer journey with powerful analytics and automation,” she said.

“This is the first time that a UCaaS company has enabled partners to sell a SaaS bundle, enabling them to become stickier with customers and sell to a new audience,” Langley said.

Nextiva started with phone service in 2008 and now has expanded its vision and grown into “solving the greatest problem in business communication today: allowing businesses to manage all communication and customer relationships in one place, with one login and within one interface,” she said.

“To most communication companies, ‘all-in-one’ solutions only apply to communication tools and lack the solutions needed to manage leads and customers,” Langley said. “(Nextiva Business Suites) give businesses end-to-end visibility into the customer journey along with the tools to manage every interaction. We’re excited to give businesses the solutions needed to succeed in today’s market.”

In various partner roundtables, Nextiva heard there was a gap in the market for partners to sell to SMB customers a business communication suite that layered UCaaS with CRM powered by analytics, she said.

“Customers’ expectations are rising and today’s communication problems cannot be solved with siloed technologies,” said Tomas Gorny, Nextiva‘s CEO. “We will continue to see more change in customer expectations than ever before, and businesses are not prepared to manage an integrated view of the customer.”