Oracle Retail Exec Tapped By Allegiance

David Boyce, vice president strategy for Oracle’s retail business unit, has joined the board of directors at Allegiance Inc.. He’s expected to bring a vision to the company when it comes to enterprise software strategy, company building and software development for the retail sector.

As an early executive at ProfitLogic, Boyce was tasked with executing strategies for fundraising, partnership development, brand development, and sales and marketing. In 2005, ProfitLogic was sold to Oracle.

As a member of Oracle’s retail executive team, Boyce has been instrumental in creating and executing the strategy for supplying application software to retailers globally. Organic product leadership and M&A both factor into Boyce’s product strategy at Oracle, where the team has made aggressive moves to acquire and integrate four companies thus far into Oracle’s portfolio of retail applications.

Allegiance offers a suite of Web and phone-based solutions through VARs and other channel partners that allow organizations to collect real-time feedback from all points of customer and employee interaction.