Phone Plus Prepaid: ADDS, MOVES & CHANGES September 2003

Posted: 9/2003

ADDS, MOVES & CHANGES

Virgin Mobile USA LLC, which markets
a prepaid service designed for the youth market, has expanded its marketing
team. The company appointed three senior executives: Greg Castronuovo, vice
president of promotion and brand activation; Susan Collins, vice president of consumer marketing; and Bob
Stohrer, vice president of brand and communications.

Castronuovo will direct promotional activities and help drive
brand-related initiatives. Before joining Virgin Mobile USA, Castronuovo served as vice
president of marketing for World Wrestling Entertainment, where he introduced
new programs such as Smackdown! on UPN and other domestic and
international pay-per-view events. Before that, Castronuovo was vice president of national
promotions for Fox television. In that role, he orchestrated promotional campaigns for the
Billboard Music Awards, 90210, Party of Five and The Teen Choice
Awards. He began his career at NBC, where he spent nine years working in the
entertainment, sports and news divisions.

Collins role will include lifecycle management, performance
management, competitive tracking and management of Virgin Mobile USAs
products. Most recently, Collins served as senior vice president of marketing
and advertising at DIRECTV. She spent 10 years there and played an integral role
in building the company and developing the consumer brand that ultimately
achieved over 80 percent consumer awareness. Prior to that, she was director of
marketing for Viewers Choice, where she implemented the first national
pay-per-view Nevers campaign. Collins began her career at Manhattan Cable.

Stohrer is charged with advancing the Virgin Mobile brand
stateside. He was vice president and creative director at the National Football
League, where he managed all aspects of the leagues brand communications,
including advertising, design and promotion. Stohrer also played a major role in
the development of the Feel the Power brand campaign and Play Football
youth effort, the design of the team identity and game uniforms for the Houston
Texans, as well as the brand and advertising launch of NFL.com. During the past
two years, Bob managed his own brand-consulting and creative shop, which allowed
him to continue work for the NFL, as well as brands like SoBe Beverages, Island
Def Jam Music and Cleveland Golf.