SDN Global Creates Channel for Partners

Broadband satellite provider SDN Global (Booth 430) today announced the launch of its new agency program, opening a new distribution channel for the company, its partners and potential customers. The agency program, where network integrators can promote and sell SDN Global’s satellite products, enables technology and telecommunications companies to broaden and complement their existing suite of services, the company says.

Executives say the agency program resembles a reseller program because it enables agencies to sell additional services they do not offer — satellite. SDN Global provides support and marketing. And because SDN Global has its own direct sales force, the agency offering is a new channel for indirect sales.

"We are launching our new agency program for BroadSat, our broadband satellite product, because our telecom partners have expressed the need for greater access for their clients and the need to have a dedicated remote access partner," says Eric Broadway, director of sales. "With BroadSat, users can enjoy a true broadband experience, dedicated 24/7 support, secure uptime and complete access to any location, broadband anytime, anywhere – the true benefit of satellite technology and deployment."

SDN Global says the agency program is aimed at qualified network integrators who will resell SDN Global’s BroadSat offering. The company provides a dedicated project manager at SDN Global’s Network Operations Center to monitor the agency program and partner relationships. Agents will have access to marketing collateral to enable selling and a partner portal, which will launch in June. SDN Global says all of its resources — technology, operations, management and sales and marketing — will be available to the partners.

"Channel Partners is a great place to start spreading the word about this new initiative," Broadway notes. "The integrators and telecom partners that we hope to partner with are here and the timing is right. We plan to have approximately 20 partners signed up in the next year and look forward to a successful indirect sales channel."