Sensory Technologies Launches Partner Program, Names Director

By Cara Sievers

Sensory Technologies, a provider of videoconference and collaborative audio-visual solutions, has introduced its new channel business unit for VARs, systems integrators and independent IT consulting firms focused on developing business within the Americas.

Additionally, the company welcomed Ben Miller as director of channel development on Dec. 1. Miller comes to Sensory Technologies from the Double Take Software Channel Division.

“We have developed an array of core products that a reseller can present to their clients that will bring organizations closer together via visual communication, additionally, helping their client decrease the amount of money they are spending to do business,” said Miller. “Our model is unique in that the reseller will see an increase each month from compounding revenue and the client will see their business costs decrease.”

The company is signing up partners beginning today, and as of Jan. 1, the program’s partner portal will be available to all Sensory partners. The portal will provide product brochures, sales tools, online training flash demos (with on-site training available), and vertical-specific positioning documents for financial, medical, legal and government customers. Additionally, all partners will have access to a help desk and support numbers through the company’s network operations center in Indianapolis.

Currently, partners can sell Sensory’s managed service mobile video conference product called Meeting on the Move. This video conferencing subscription can turn any laptop or desktop into a $20,000 video conference room for only $149 per month, Miller explained. Partners also will be able to sell the company’s interactive video kiosk, which can be used in hotel, hospital or office lobbies.

“The channel sales program will significantly increase our market penetration by authorizing channel partners to resell the most advanced video communication products on the market,” said Derek Paquin, principal of Sensory Technologies. “Sensory Technologies is a recognized and trusted brand that resellers can leverage across industries, and our world-class support structure ensures that partners can stay focused on meeting the needs of their clients. By implementing a channel-neutral model and investing our development efforts into top-level industry resellers, we’ve created a win-win dynamic for us, our partners and our clients.”

Miller said the company hopes to add up to 20 partners in Q1 2010. “Our commission structure for our managed services products are highly lucrative for signed up partners, so these partners will be handpicked based on understanding of our product lines, immediate customers they can sell our products to, and their geography,” he explained.

Sensory is in the process of finalizing a training program for partners; but otherwise, Miller said there are no current plans to require partners to obtain particular certifications to engage in the partner program.