WOW! Business Does Master-Agent Deal With X4

**Editor’s Note: Click here for a list of December’s important channel-program changes you should know.**

WOW! Business has reached a channel partnership agreement with master agent X4 Solutions. The deal gives X4’s partner network more Internet, voice, data and cloud services to sell – expanding their reach to more of the country.

WOW!, a communications and cloud service provider, serves SMBs, enterprise, government and wholesale customers. It owns and operates more than 40,000 miles of local fiber-optic and coaxial networks in the Southeast, Mid-Atlantic and Midwest.

“WOW! Business understands the IT and network challenges that small and medium-size businesses and large organizations face,” said Curt Allen, X4’s president. “We’re ideal partners because we share core values centered on providing customers with exceptional service, and delivering customized network and communications services critical to the growth of businesses and organizations of all sizes.”{ad}

WOW! established its Alliance Partner Program in 2014 to accelerate growth and meet increasing customer demand.

Ken Worcester, WOW!’s channel chief, said X4 has a “unique and highly knowledgeable understanding of our business needs.”

“And like us, X4 has an outstanding reputation for building and maintaining consultative relationships with IT and technology decision makers, and delivering flexible, scalable network and communications services that meet customer needs today and in the future,” he said. “We couldn’t be happier to join the X4 Solutions vendor partner community and look forward to working with them to exceed customers’ expectations in the markets we serve.”

X4 is among a growing list of master agents to join the program. TBI, Intelisys and CNSG were a few of those who announced partnerships with WOW! in the months immediately following its channel-program launch two summers ago.