Make On-the-Go Analytics Your New Mobility Mojo

Few tech industry developments create as much channel opportunity today as innovations on the mobility front. Most end customers are only just beginning to realize how far they can take this rapidly emerging path to higher productivity, greater insight and deeper value. They need competent solution providers, a platform that supports their growth and proven applications to show them the way.

When I’m asked, I always say that now is the absolute right time to ensure your customers are going mobile — without going crazy. The possibilities are virtually unlimited, but missteps can crush a service provider’s reputation. Starting small is typically the best initial course of action, but think big. In the process, base your strategy on the right partnerships. Proper training and finding the right talent also is critical, especially if you lack all the necessary expertise. Your customers will love you for helping them go mobile in terms of service offerings, business management and seamless integration with new or existing applications.

As you make your move into mobility, look for practical and immediately relevant possibilities. Mobile analytics, for example, represents one of the most dynamic and cost-effective approaches that companies of all sizes should consider. Imagine, with the help of the right partnerships, offering customers this:


Mobile analytics isn’t just cool; the power—literally in your customers’ hands—can go a very long way in a very short time.

A Practical and Powerful Direction

As a solution provider exploring, recommending or deploying any type of application, you know how risk-adverse customers can be. Couple that mentality with fears of misplaced, stolen or breached mobile devices, and you fully understand the importance of outweighing these and other common concerns with tangible value.

Even though your customers may not be ready for a full-blown BYOD program with every employee gaining access to everything everywhere, be prepared for what is often inevitable with mobility advances. Once your customers taste what can be done, their appetites may be insatiable … and you can deliver limitless value for them while driving new revenue for your business.

Do mobility right from the beginning, with the right types of solutions at the right time, and your customers will keep calling you back. If you wait to make your mobile move, they may put you on hold—so they can hear what faster-moving competitors have to say.

About SAP

A few years ago, less than 10 percent of SAP’s revenue came from the channel. Today it’s nearing 40 percent. With 15 quarters of double-digit growth, SAP is no longer just for large companies. In fact, more than 80 percent of its customers are small and midsize businesses. SAP offers partners a complete portfolio of solutions across five market categories, including: analytics, cloud, mobile, applications such as ERP and database and technology. All powered by SAP HANA, their powerful real-time computing solution. SAP solutions are made to address the challenges of these customers across 25 industries.



Learn more about partnership opportunities at: http://www.sappartneredge.com/portfolio

Ira Simon is vice president, Partner Marketing at 
SAP. Monthly guest blogs such as this one are part of The VAR Guy’s annual sponsorship.