Ana Lucia Amaral

Head of Channel Marketing, Coro

Ana Lucia is an accomplished leader in channel marketing with over 20 years of experience enabling partners to grow their businesses and achieve measurable success. As Head of Channel Marketing at Coro, Ana oversees global strategies to strengthen partner engagement, drive revenue growth, and expand Coro’s channel ecosystem.

With deep expertise in the channel business, Ana has successfully launched global partner programs, designed impactful MDF initiatives, and implemented tools such as Partner Relationship Management (PRM) systems. Her strategic approach integrates revenue growth and marketing excellence, driving scalable demand generation efforts while empowering partners with the resources and support needed to thrive. Recognized three times on CRN’s Women of the Channel list, Ana is passionate about fostering innovation and delivering lasting impact across the global channel landscape.


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