Dreamforce 2023 Brings Generative AI to Salesforce Forefront
Salesforce is going big with generative AI and more at its annual event.
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Launching under the guise of Einstein 1 Data Cloud at Dreamforce 2023, the solution natively integrates with the Salesforce Einstein 1 Platform, a unified suite of tools where data cloud and other intelligence tools reside.
Salesforce calls its data cloud a “real-time hyperscale data engine.”
The company says it “unifies and harmonizes customer data, enterprise content, telemetry data, Slack conversations, and other structured and unstructured data to create a single view of the customer.”
Via the fresh tool, Salesforce says users can leverage “massive amounts of data” that they can bring into the Einstein 1 Platform from other systems. The biggest perk is that the data is immediately available as “actionable Salesforce objects.”
“Flows can be triggered by any change on any object at scale, whether it’s an event coming from an IoT (internet of things) device, a computed insight, or an AI prediction – up to 20,000 events per second – and can interact with any system in the enterprise, including legacy systems, through MuleSoft,” Salesforce said.
All of this exhibits the strength of scale the solution puts forth.
Dreamforce 2023 also saw Salesforce introduce a variety of insights and analytics solutions for various use cases. Now, users can access reports and dashboards, Tableau, CRM analytics and marketing cloud reports.
“Now through the Einstein 1 platform’s common metadata schema and access model, all of these solutions can work on the same data at scale — providing rich insights for any use case,” Salesforce notes.
“Einstein delivers a generative AI-powered conversational assistant – baked seamlessly into the flow of work to drive significant productivity gains. Salesforce’s next generation of Einstein brings a conversational AI assistant to every CRM application and customer experience,” Salesforce said.
Salesforce baked even more AI into its platform, launching its out-of-the-box conversational AI assistant.
“Einstein Copilot will drive productivity by assisting users with their flow of work, enabling them to ask questions in natural language and receive relevant and trustworthy answers grounded in secure proprietary company data from Salesforce Data Cloud,” according to Salesforce.
Salesforce also unveiled a sales/customer service tool that lets users auto-create websites based on personalized browsing histories.
Developers can turn natural language prompts into code along with hundreds of other business tasks, Salesforce notes. Users can configure the tool to make Einstein Copilot available for use across other consumer-facing channels like websites to power real-time chat, Slack, WhatsApp, and SMS.
Salesforce also unveiled a sales/customer service tool that lets users auto-create websites based on personalized browsing histories.
Developers can turn natural language prompts into code along with hundreds of other business tasks, Salesforce notes. Users can configure the tool to make Einstein Copilot available for use across other consumer-facing channels like websites to power real-time chat, Slack, WhatsApp, and SMS.
DREAMFORCE 2023 — Last week, Salesforce appeared to have prepped the world for what was to come this week at Dreamforce 2023, the customer relationship management (CRM) giant’s annual developer conference. It launched Slack AI, a new native tool, fresh automation capabilities, and a workflow builder that enables developers to build and deploy custom apps they want to host in Slack.
Salesforce further dropped Slack lists, a contemporary function that, according to Salesforce, “lets users track work, create requests, and manage cross-functional projects in the flow of communication.”
It also renewed a 10-year partnership with contact center provider Genesys. The duo jointly launched a fresh-faced AI (artificial intelligence)-fueled CX (customer experience) tool that leverages Genesys Cloud — the contact center/CX company’s flagship offering. It now pairs with Salesforce CRM.
Salesforce and Snowflake also made data sharing a less painful process, launching an integration that is now generally available. And on the final piece of partnership news that happened before the main event, Jotform launched its online forms and workflow automation for Salesforce on its AppExchange.
Jotform’s entire suite of low/no-code products, including form builders, a new e-signature product, a mobile app builder, approval workflows, an automated report generator and more, are now accessible via the exchange.
All of this brings us to today, day one of Dreamforce 2023, where we dive into what Salesforce is launching this week during its three-day event. See the slideshow above for highlights.
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