Top 3 Cybersecurity Predictions for Successful MSPs in 2025Top 3 Cybersecurity Predictions for Successful MSPs in 2025

With the dawn of a new year comes new cybersecurity threats, technology developments and challenges for MSPs regarding keeping client networks and applications safe. Artificial intelligence (AI) and cloud adoption continue to accelerate the evolution of the security threat landscape while creating new opportunities to improve security tools and customer service.

With that in mind, we’ve outlined three key predictions for MSPs that highlight the challenges and potential opportunities for security-centric MSPs and resellers.

Prediction No. 1: MSPs will adopt advanced security services to stay ahead of the competition.

Many MSPs continue to depend on traditional managed services for revenue growth. Still, many firms invest in advanced security services to help themselves and their customers stay ahead of evolving security threats. However, they often face significant challenges, including:

Security solutions and services, including automation, such as advanced threat detection and incident response, are becoming essential components of the MSP’s security stack. These solutions enable MSPs to protect their customers while reducing the impact on staff and resources. This level of automation will be critical as the number and effectiveness of attacks continue to increase, service expectations rise, and the labor market for experienced, qualified cybersecurity experts remains tight.

MSPs focusing on expanding their security services by adopting advanced solutions can expect to discover promising growth opportunities in 2025. However, overlooking the benefits of these solutions can lead to quickly falling behind competitors.

Prediction No. 2: Vendor partnerships will become essential to delivering advanced security services.

Compliance management is becoming increasingly important as regulatory bodies adopt a more proactive approach to enforcement. Organizations must maintain consistent documentation and reporting to validate their compliance status. This comprehensive strategy ensures adherence to regulatory standards and establishes a strong framework for effective cybersecurity measures. Additionally, recent research points to a rise in cybersecurity incidents impacting hospitals, clinics, community banks, independent retailers, local schools and colleges.

Advanced security services, including managed extended detection and response (XDR) and a 24/7 security operations center (SOC), can help organizations achieve and maintain regulatory compliance and protect these resource-constrained and risk-averse customers.

However, establishing and maintaining these services internally may be cost-prohibitive for most MSPs. Only the largest MSPs typically have the technical expertise to deliver this level of service to their customers. As such, it is often becoming more efficient and cost-effective for MSPs to collaborate with their vendor partners to deliver advanced security services to resource-constrained customers.

Leveraging vendor services and capabilities can help MSPs deliver the high level of security required to protect client networks effectively and offer the resources to scale their services as they expand their customer base.

Prediction No. 3: Expanding hybrid and multicloud environments will create opportunities for MSPs.

The market can expect a significant expansion of hybrid and multicloud environments in the coming year, leading more MSPs to tailor their offerings specifically for these environments. This strategic shift will enable businesses to leverage cloud technology more efficiently and drive growth. It will also create new opportunities for MSPs to grow their practices by adding advanced security services, including managed XDR, and enabling their customers to secure these diverse cloud environments more effectively.

Cloud environments demand robust security solutions that ensure safe user access regardless of location or device. MSPs must also educate customers about cloud and cloud-based application providers’ security and data backup/restoration limits. Most companies do not have the internal resources to effectively secure these complex, distributed webs of on-premises, private cloud and public cloud environments; MSPs with the right suite of advanced tools can streamline and centralize security efforts.

The coming year will likely bring more threats and unexpected cybersecurity developments. MSPs can turn these challenges into new revenue opportunities by investing in strong security software tools and establishing relationships with reliable vendor partners.