HP Amplify: Intel, Microsoft, Nvidia Weigh In on AI
CEOs from Intel, Google, Microsoft, Qualcomm, Nvidia and AMD talked up AI at HP Amplify. Here's what partners need to know.
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Intel CEO Pat Gelsinger said customers want to discover new AI applications and use cases, and it’s up to partners to help them succeed.
“They’re going to hear crazy CEOs like Pat Gelsinger talk about these new use cases and say, ‘Wow, that sounds pretty good. How do I do that in my environment?’ And that’s where you all come in,” he told partners.
“Learning the manufacturing use case, the supply chain use case, here are the retail use cases and bring those in to make your customer successful. Because we need you to action this cool technology in the context of your customers and make them successful.
“If we get that cycle going over the next year or two, we’re going to have an awful lot of fun together. We’re going to make some money together. We’re going to win market share together and [make] our shared customers successful.”
Joining HP Amplify via a video call – on brand for both firms’ hybrid messaging – Microsoft’s Satya Nadella outlined three priorities around AI.
“One is, let’s get all of this diffused fast. That means using all the new PCs as they get built with new capabilities, whether it’s the NVQs, GPUs that are fully capable of realizing AI not just in the cloud, but even at the edge.
“Second is to adopt all these tools, whether it’s Copilot or M365; these are products that are there now, at scale. Let’s drive the benefits of that scale to our users.
“And then lastly, let’s be grounded in the fact that we have to do this responsibly … We’re not only talking about all the benefits that new technology can bring. We’re also thinking about the unintended consequences. Sometimes everybody talks about this as one versus the other. But if I had to step back, the maturity of the social dialogue is that we are now talking about two important things simultaneously. It’s not about one side jumping on the other, but let’s have that dialogue.”
Qualcomm CEO Christiano Amon focused on conveying the potential of devices equipped with its latest Snapdragon processors.
“Snapdragon is coming to the PC space and we’re here to stay,” he said. “This is a moment that we have in the industry to really change and make the most exciting device in Windows PCs.
“One goal is, can we create an Apple compete platform that actually brings the excitement to the Windows PC? As in ‘this is the device you need to have if you want to be cool.’ Because that is going to be the fastest and most exciting device.
“The second pillar is we need to drive this AI experience. Next-generation Windows and PCs come with those use cases. The ability to let consumers understand how transformative it is, especially … how we can be more productive not only at work, but how we can improve our life. The ability to have those new use cases, the new experience, make that available, make that understood by consumers. That’s something that we have been spending a lot of time with HP in trying to create materials and training that we can convey that excitement to the customers and how they should be thinking about their future products.”
Google CEO Sundar Pichai also appeared via video at HP Amplify. He noted that Google already has AI features like Gemini for Workspace and the recently launched Gemini for Businesses, as SKUs for reselling.
On the pace of progress around AI, he said: “I’ve never seen anything like this in my lifetime. The models we have now as Gemini – three months from now they’re going to look a bit out of date.
“If you’re on your Chromebook, at any given point, it can understand the entire context of what you’re looking at. And you can ask something, but it knows at that moment, what you’re looking at, the context you will have and can deliver a tailor made experience for you.
“The innovation we’re going to see in the next 12, 18, 24 months, it’ll be a golden decade of innovation ahead and hopefully we can partner together to bring all those experiences to users.”
Nvidia CEO Jensen Huang took to the stage with some bold statements, including how its latest release of AI PCs is the biggest thing to happen to computing in 30 years.
“We’re about to announce a whole new family of PCs and computers that are fundamentally our first reinvention since Windows 1995,” said Huang.
Huang took the opportunity to unveil full-stack AI PCs to power generative AI development.
He revealed that Nvidia CUDA-X data science libraries are coming to HP AI PCs and workstations and Z by HP AI Studio. This will speed the work of the nearly 10 million developers using pandas, a popular library in the Python software ecosystem.
HP’s systems will feature Nvidia RTX Ada generation GPUs, which also power the newest generation of HP ZBook mobile AI workstations to tackle advanced AI workloads.
Dr. Lisa Su kept her comments high-level, sharing her belief that “AI is everywhere.”
“Over the last few years we’ve learned a ton and that’s the beauty of this whole area. It’s an ecosystem and it’s about what we’re learning together,” she said.
“I am a big believer that AI is everywhere. So AI in the cloud … but also AI at the edge and AI in the client. There’s a lot of excitement around what AI PCs can do. All the technology that we need to drive that is having these great engines and performance capabilities. I think 2024 is an amazing year for AI technology adoption.”
Dr. Lisa Su kept her comments high-level, sharing her belief that “AI is everywhere.”
“Over the last few years we’ve learned a ton and that’s the beauty of this whole area. It’s an ecosystem and it’s about what we’re learning together,” she said.
“I am a big believer that AI is everywhere. So AI in the cloud … but also AI at the edge and AI in the client. There’s a lot of excitement around what AI PCs can do. All the technology that we need to drive that is having these great engines and performance capabilities. I think 2024 is an amazing year for AI technology adoption.”
HP AMPLIFY — CEOs from the world’s biggest tech companies have weighed in with their advice to channel partners regarding the burgeoning opportunities around artificial intelligence (AI).
Leaders from Intel, Google, Microsoft, Qualcomm, Nvidia and AMD joined HP CEO Enrique Lores at the vendor’s partner event, HP Amplify – either virtually or in-person in Las Vegas.
AI was the topic on everyone’s lips. Lores asked each exec for their hot take on the subject, and how partners can make the most out of the AI opportunity.
See the slideshow above to see what they said.
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