Salesforce Connections: Gen AI Here, Gen AI Everywhere

SALESFORCE CONNECTIONS — Salesforce is holding its annual marketing and commerce event this week in Chicago, and, true to current industry trend, is almost solely focused on generative AI. 

“Marketing and commerce leaders need a trusted advisor to help them tap into the promise of generative AI,” said Ariel Kelman, president and chief marketing officer of Salesforce.

Part of the rollouts at Salesforce Connections this week thereby give organizations “the power to unify all of their data on one trusted platform,” Kelman added. “This is the key to getting results from generative AI that are actually useful in driving your business forward.”

Salesforce's Ariel Kelman

The CRM vendor said its gen AI lets users personalize their interactions with customers and ensure better experiences, Salesforce said at Salesforce Connections. As such, organizations that access their “trapped data,” as Salesforce called it, will have an edge by customizing engagement across marketing, commerce, sales and service. 

To enable this, Salesforce Connections featured a heavy emphasis on gen AI assistants, platform integration and business-to-business partnering. Our slideshow above breaks it all down.