Cutting Through the Noise with Cybersecurity Straight Talk
Regaining customers' trust provides formidable challenge for the cybersecurity industry.
The cybersecurity industry is quite noisy with sales reps and analysts pointing out cybersecurity problems and solutions for organizations. So how about some straight talk?
What’s not being talked about that should be talked about in cybersecurity? What are organizations not doing that’s putting them in jeopardy?
At this fall’s Channel Partners Conference & Expo, we conducted roundtables with channel experts addressing hot topics in areas such as cybersecurity, cloud and MSPs.
During our roundtable, the experts doled out some straight talk about cybersecurity, including what’s working and not working.
Panelists included:
Maureen Perelli, Secureworks‘ senior vice president and chief channel officer.
Carl Katz, ThreatProtector Cybersecurity Advisors‘ senior vice president of worldwide partner sales.
Frank Rauch, Check Point Software Technologies‘ head of worldwide channel sales.
Abigail Maines, Cybereason‘s vice president of commercial and channel sales for North America.
Bryn Norton, Lumen Technologies‘ vice president of platform and IT solutions.
Norton said end customers don’t trust the cybersecurity industry, and that presents quite a problem for providers. And Katz said organizations think they have enough protections in place until they get attacked.
Scroll through our slideshow above for cybersecurity straight talk from this roundtable.
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