Cableco Optimum Business on Making Local 'Big Time'

Optimum Business, part of Altice USA, the fourth largest cable provider in the U.S., has adopted the tagline, "where local is big time" to stress the value of its services in local markets around the country.

In this edition of Channel Futures TV, Optimum's Andrew Rainone tells us how that's an important message not only for customers, but also the partners he meets with at the MSP Summit, Sept. 16-19, in Atlanta. It's not too late to register.