Channel Business

6 Key Ingredients for Channel Program Success

Here's how to build that perfect "channel cheesesteak."

Craig Galbraith, Editorial Director

December 13, 2018

When in Philadelphia, there has to be at least one conversation about cheesesteaks. If it’s for Channel Partners Evolution, then we’re talking “channel cheesesteaks.”

Your business might be missing that one ingredient to create a more impactful relationship with partners.

In this exhibitor-only session from the Channel Futures Theater inside the expo hall at this fall’s Channel Partners Evolution, The 2112 Group’s Alex Hart discusses six elements that can help suppliers gain a bigger “stake” in their partners’ businesses and sway influence their way.

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VARs/SIs Channel Research

About the Author

Craig Galbraith

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

See more from Craig Galbraith

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