10 Big EMEA Channel Predictions for 2025

2025 is poised to set a record for the highest growth rate in IT spending in a single year in Europe since the post-pandemic surge in 2021, according to Gartner. Analysts there expect IT spend to total $1.28 trillion in 2025, an increase of 8.7% from 2024, fuelled by a surge of interest in artificial intelligence (AI).

EMEA channel partners have an opportunity to capitalize on that growth, but they may need to adapt their businesses. In fact, 70% of the partners questioned by Vodafone for its Partner of the Future research said they expect to remodel what they are traditionally known for.

So, what changes can we expect to see in the EMEA channel in 2025? And what challenges will partners face? We asked 10 EMEA channel executives to gaze into their crystal balls to tell us what partners can expect in 2025. See the slideshow above to see what they said.