A Marriage Made in Heaven? Partners React to Telarus Buying TCG

Telarus‘ acquisition of fellow tech solutions brokerage TCG has the channel talking.

The firms on Tuesday unveiled their merger agreement. The acquisition brings TCG managing partner Dan Pirigyi and his team under Telarus, which is scaling thanks in part to a Columbia Capital investment.

Pirigyi touted synergies between the two companies.

Telarus’ Dan Pirigyi

“When you look at culture, supplier portfolios and our respective partner support structures, it is clear just how complementary our companies are,” said Pirigyi, now Telarus’ senior vice president of strategic partners.

Telarus chief revenue officer Dan Foster said the acquisition of TCG adds more than a dozen more partner development managers. They’ll work in the field on an “increasingly local basis.”

Telarus’ Dan Foster

“With our combined back-office staff of industry veterans, patented software tools and sales engineers, we will continue to raise the bar of delivering white-glove, personalized service that advisers have come to expect,” Foster said.

The news came as a surprise to many channel partners; however, It has also come with largely positive feedback. Many partners told Channel Futures they were surprised to hear that TCG agreed to a deal. Executives from TCG, as well as those from companies like TBI, have at times used their independence from private equity funding as a value proposition.

“For someone who has bled TCG green for many, many years, this was an initial shock — although, as I’ve said, ‘Never say never,'” MOReCOMM Solutions president Jay Morris said. “Although I didn’t see this coming from a mile away, we’ve all thought there was going to be continued consolidation.”

Scroll through the images above to see reactions from different partners.