AT&T, Verizon, Silver Peak Lead List of New, Changing Channel Programs

Numerous networking companies have tweaked their indirect sales strategies.

Technology companies of all shapes are transforming the way they transact with channel partners, but we saw the majority of November’s new and changing channel programs come from the telecommunications side.

America’s two largest carriers were on the move this fall, with AT&T announcing a particularly lengthy list of enhancements to its channel programs. We got more information on how one master agent helped Verizon roll out wireless services.

Other flavors of networking companies updated partner programs.

Ciena Corp. made a significant pivot from its previous strategy. Teridion, which provides WAN acceleration and improved SaaS performance for SD-WAN vendors, launched a partner program. And speaking of SD-WAN vendors — two of them made it into our monthly recap.

Slide through the gallery below to see what went down in the channel in November.

Missed last month’s gallery? Find the October version here.