Barracuda Adds New Tier, Benefits to Worldwide Partner Program

Barracuda Networks (CUDA) is expanding its worldwide partner program with new partner levels and additional benefits for resellers, including an MSP program for its managed services offerings.

The new program will stack partners into four tiers, including the new Premier level for Barracuda’s top sellers. The existing Diamond, Platinum and Certified tiers have been rebranded as Preferred, Authorized and Registered, respectively. Revenue and training requirements have also been adjusted, according to the announcement.

Barracuda said the tier changes will allow the company’s growing and regional partners to be more competitive with the addition of improved deal registration and expanded product protection for the company’s solutions. The security and storage solutions provider expects its revamped program to provide partners with greater global consistency and offer resellers opportunities to benefit from dedicated service.

“Over the years we’ve added a tremendous amount of innovative technologies to our solution portfolio to provide our channel partners with the best possible options to solve security and storage challenges for customers,” said Michael Hughes, senior vice president of Worldwide Sales at Barracuda, in a statement. “We’ll continue to focus on ensuring our partners are equipped with the necessary tools and resources to solve these IT challenges, but also better aligning the program to meet the different needs of resellers at every partner level.”

Other program additions include:

Current Barracuda partners in good standing will be enrolled in the new tiers automatically, according to the announcement. Prospective partners can find out more about the program through Barracuda’s partner portal.