BDR 101: How Would You Rate Your Support?

Ask almost any managed services provider (MSP) about what they’d like to see more from a backup and disaster recovery (BDR) vendor, and they’ll point to one thing — support.

But what if we were to ask your customers about what they’d like to see more from you? Do you think they’d provide the same answer, or do you believe you as their trusted IT advisor provide top-notch support? If you don’t know the answer, find out.

You might feel confident enough in your brand, but how can you be too sure if you don’t ask your customers? Don’t sit back and wait for everything to fall out of place — take initiative. Reach out to your customers, survey them. Find out what they need more of in your BDR support.

What issues are they having on their end that could be dealt with differently? What are some common questions they might have? Are you updating them with relevant news?

Make sure your customers are aware that you’re there for them, even when they don’t know it. It’s not about acquiring more customers; it’s about acquiring more partners.

Follow CJ Arlotta on Twitter @cjarlotta and Google+ for further updates on the story above — or if you just want to say hello.