BTG CEO: Abry Investment Will Bring Significant Partner Benefits

Managed private cloud service provider Breakthrough Technology Group (BTG) has received a majority investment from private equity firm Abry Partners with the goal of accelerating growth, both organically and through strategic acquisitions.

Since its inception, Abry has completed more than $62 billion in transactions, representing investments in more than 550 properties. BTG’s Adaptable Cloud Services, its private cloud services portfolio, is hosted in data centers that leverage a software-defined architecture to bring together storage, compute and other elements into a single offering optimized for managing customized enterprise workloads in the cloud.

BTG’s Jeff Kaplan

Jeff Kaplan, BTG’s CEO, tells Channel Partners his company is in the early stages of ramping up its channel program and he is “very optimistic about its potential.” The company’s partner ecosystem includes Trend Micro, SolarWinds, NetApp, Juniper Networks, Citrix and others.

“For BTG partners, the implications (of Abry) are significant,” Kaplan said. “Augmenting and ramping up a strong channel program will provide our partners with the opportunity to deliver managed private cloud services, either through a white label arrangement or referral partnership. Our flexible portfolio enables partners to deliver a comprehensive managed private cloud services offering to support their customers line-of-business applications. In addition, BTG’s white-glove service will provide a tremendous competitive advantage as they work to move their customers’ enterprise workloads to the cloud.”

BTG is an industry pioneer with a “well-deserved reputation for innovation in cloud and managed IT services,” said Rob Nicewicz, Abry principal.

“We are excited about this investment as demand for managed private cloud services is expected to grow exponentially in the coming years,” he said. “In regulated industries, such as financial services and healthcare, it is essential to maintain the integrity of data and computing environments at levels comparable to on-premise deployments. We believe that BTG’s offerings are especially attractive to banks, hospitals and other highly-scrutinized institutions that require the integral security, availability and flexibility of Adaptable Cloud Services to meet their business and compliance needs.”

So far, all feedback from BTG partners has been “very positive,” Kaplan said.

“Our partners are excited by the potential opportunity from expanding current capabilities — especially as they focus on selling to enterprise clients,” he said. “In fact, we have already had a number of new partnership inquiries as a result of this announcement.”