CP Expo Keynote: Microsoft's Schuster — Be Bold: Go Big or Go Home

The digital revolution brings huge opportunities for the channel. Come up with some big ideas, make bold moves, and you have the chance to be hugely successful.

But there’s something in the way of many partners who struggle to turn new, innovative technologies into profitable business models while maintaining traditional ones. The pace of technological change isn’t going to slow down. And the time for partners who do nothing has come and gone.

During her keynote at the Channel Partners Conference & Expo, April 19, 2018, Microsoft’s Gavriella Schuster, corporate vice president of Microsoft’s One Commercial Partner, and our 2018 Channel Influencer of the Year, provided insight into how to adapt and change, and execute on your vision. She discussed how partners can build on their core business strengths, define their value propositions and connect with the larger partner ecosystem to succeed – and thrive – long term.

Watch her keynote below to see how one big idea – even if at first, it sounds far-fetched – could be the difference between your business being average — and extraordinary. Then read our recap of her presentation here.