Electric Launches Referral Partner Program to Give SMB Customers Mega Boost

SMB player Electric has come out with a new referral partner program. This is the newest addition to the Electric partner ecosystem. Essentially, referral partners can earn referral payouts, co-marketing opportunities, and can give Electric discounts to their customers. 

The program is launching in conjunction with Electric’s growing technology partner program. These are hardware and software providers who orchestrate exclusive discounts and integrated IT services for Electric customers.

The program is based upon customer demand, and Electric’s own road map. These partners typically deal with SMBs that have between 10 and 500 employees, and most are within the U.S. Complementary feature set, ease of deployment, customer satisfaction and pricing are some of the things the company evaluates.

Electric’s Andrea Kayal

“Consultants who work with companies to achieve SOCII compliance often refer to Electric as a system of record in their programs and brokers who sell small business insurance recommend Electric to check the boxes and minimize risk,” said Electric CMO Andrea Kayal. “We want to always be part of those conversations and the partnership program is one of the steps we’re taking to offer a mutually beneficial relationship to our partners and customers.”

Looking Ahead

A carefully chosen group of Electric referral partners joined in Tuesday’s announcement. Throughout the coming months, Electric will vet potential partners as it works to expand the program.

Laika’s Sam Li

“We’re excited to partner with Electric, whose technology helps our shared customers fulfill a key requirement of their compliance program,” said Sam Li, founder and CEO of Laika. “As we grow together, Laika looks forward to enabling Electric customers that want to implement scalable, tech-forward compliance programs the right way for SOC 2, ISO 27001, GDPR, HIPAA, PCI-DSS, and many others.”

It’s no secret that IT requires highly skilled workers. However, SMBs typically don’t have enough resources or budget to hire an internal IT team. Electric’s SMB customers have filled that need with the Electric IT platform. Not to mention real-time IT support from over 150 IT technicians who make up the Electric service desk.