Partner Program Updates: Microsoft, TD Synnex, AppSmart, Cisco, Verizon
Verizon is pushing channel integration big-time, and Microsoft appointed a chief partner officer.
![Partner Program Changes Partner Program Changes](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt5efc041fc0193ca0/65241c71c5ac4a77bfc328a3/Partner-Program-1-1.jpg?width=700&auto=webp&quality=80&disable=upscale)
ESB Professional/Shutterstock
Channel integration at Verizon is improving, resellers said.
Verizon is engaged in a national tour where it connects some of its top partners with its sales team. The goal is to help both sides function as allies rather than compete against each other.
The Verizon direct teams can enhance the partner with leads and sales muscle, whereas the partner can bring new products and services to the table to fill gaps.
Read more about the Verizon National Elite VAR Roadshow.
AppSmart has brought all of its U.S. sales into a single group.
So said Christopher Shubert, who recently accepted a promotion to vice president of channel sales. Now the unified program contains a group focused on established, “core” partners and a second group targeting new partners.
The unification came after a series of acquisitions AppSmart made in the TSD space.
“We’ve gotten all the ugly stuff out the way. And right now, 2022 for us is about providing some stability for the experience for our partners and allowing them to scale,” Shubert told Channel Futures.
Read the other things Shubert had to say.
Dell Technologies is helping U.K. partners attract more skilled employees with an apprenticeship program.
Dell is currently piloting a program that works in tandem with Microsoft.
“We’re working with Microsoft to help source talent in the marketplace, helping place them into our partners and co-fund where appropriate. Which has gone down really well,” Dell’s U.K. SVP and general manager.
Christine Horton wrote about the new program, as well as Dell’s partner awards.
Cisco wholesale partners can deliver a new managed service for Webex.
The vendor said offering partners a single commercial contract will provide the “low-friction” experience wholesalers need to engage with SMB customers.
Cisco at the same time launched its overall wholesale route-to-market. It will announce other solutions in 2022.
Get details on the new route-to-market.
Microsoft‘s partner program drastically changed last month in terms of people and policy.
First, Microsoft named Nicole Dezen, a 12-year Microsoft employee, as chief partner officer. Dezen endorsed Microsoft’s plan to require partners to reach minimum capability scores in six new categories.
Lastly, Microsoft announced a new customer engagement methodology that emphasizes a consultative approach to clients.
Read about the new customer engagement methodology.
Microsoft Azure-focused partner Nerdio changed its tiering structure.
“Partnerd” is offering graduated discounts ranging from 25-75%. Participating MSPs can access dedicated partner success managers and engineering support.
Allison Francis wrote all about Nerdio.
Verint Systems redesigned its partner program.
The Updated Verint partner program includes new workshops as well as more easily accessible support tools. In addition, Verint expanded its developer portal and marketplace.
Claudia Adrien wrote about Verint.
Security awareness training provider Ninjio unveiled a new channel program.
Agents, systems integrators, VARs and MSPs can participate in the program. Ninjio is letting partners white-label, co-brand, use Ninjio’s brand or refer Ninjio solutions.
According to execs, the program corresponds rewards with partner investment in selling the Ninjio portfolio.
Check out Edward Gately’s article.
Orbus Software is no longer keeping its channel partners in the background.
Executives told Channel Futures that Orbus has made a top-down shift to embracing indirect sales. That stems in part from the entrance of private equity firm SilverTree, which hired Marjorie Martinez as global head of partnerships.
The newly launched partner program features bronze, silver and gold members working as either reseller or referal partners.
Kelly Teal wrote an article about Orbus.
IT By Design improved its resources for helping small and midsize MSPs by announcing two partnerships.
First, ITBD teamed up with N-able (the company spun out of SolarWinds) to add data protection as a service, security and RMM to its network operations center (NOC).
Then ITBD announced a partnership with Vijilan Security, which provides threat containment and eradication through a security operations center (SOC)
Allison Francis wrote about the conference.
Censys launched a new channel program.
VARs, SIs, MSSPs and direct market resellers are encouraged to take part in the program, and as of July, at least 10 had joined. Ann Arbor, Michigan-based Censys is expanding internationally and branding itself as a channel-first company.
Read more about the attack surface management provider.
Cisco, Microsoft and other vendors and distributors are making big partner program announcements.
Cybersecurity and cloud providers are rolling out a variety of incentives to attract partners to sell their solutions. For example, Nerdio offered MSPs tiered levels of discounts.
On the telco side, Verizon is pushing channel integration in a big way. And Cisco announced a new way for wholesale partners to deliver Webex.
This list doesn’t just include vendors. A couple of distributors made the list, including TD Synnex, for its efforts to serve ISV partners.
Scroll through the 14 images above to see the latest program changes that could impact partners of companies like Cisco, Dell, Verizon and AppSmart,.
Check out our June programs recap if you missed it.
About the Author(s)
You May Also Like