Gigamon Launches First Global Partner Program

Traffic visibility solution provider Gigamon (GIMO) has launched an official worldwide channel partner program, as the company looks to provide its partners with more formalized incentives and benefits to grow their businesses.

Gigamon’s program follows the standard format familiar to most channel partners, with a traditional three-tier structure comprised of silver, gold and platinum levels. Partners will also have access to benefits including deal registration opportunities, certification programs, training and enablement tools and market development funds.

The new Gigamon Partner Program will help partners utilize the company’s expertise in an industry that has finally matured enough to provide significant margins, according to Scott Sullivan, vice president of Worldwide Channel Sales at Gigamon. Prior to the new program, Gigamon only had an informal partner program in place.

“This market is coming of age right now. There is a massive ecosystem here that we already have in place with all the tool vendors and the platform vendors and where we sit in the middle,” said Sullivan, in an interview with The VAR Guy. “It’s a very exciting time for our value added resellers and our system integrators … because there is a lot of moving parts for them. ”

The company currently has about 350 partners worldwide, with three distribution partners in North America, including Global Convergence, Arrow Electronics (ARW) and Carahsoft. Sullivan said the company will continue to grow its partner ecosystem with the addition of a service and support segment of the program, which is expected to launch in April.

“Partners are key to establishing scale and vital to Gigamon’s operations,” said Sullivan. “We’ve been listening to our partners and have evolved our program as an expression of our ongoing commitment to their success. We will continue to enhance the program to provide partners with access to our expertise and new opportunities in this high growth market.”