HP Announces New COVID-19 Relief Initiatives

HP on Thursday rolled out several channel partner COVID-19 relief initiatives in response to the hit that the coronavirus is having on partner businesses and their ability to stay afloat while helping customer businesses weather the crisis.

The short-term global programs address financial solutions and leasing options for end customers and incentives for channel partners. They include a more predicable flat-rate incentive program and relaxed compensation models for those needing COVID-19 relief.

HP’s Christoph Schell

“As a global company, we understand the importance of acting globally while executing at the local level. Rather than taking a one-size-fits-all approach, we are taking a customized approach specific to the unique and evolving dynamics at the market and country level, depending on a variety of factors,” said Christoph Schell, chief commercial officer for HP.

The HP Integrated Financial Solutions group is working with its finance partners to offer multiple financial and asset life-cycle options. Those include deferred/reduced payments until 2021, and short-term rentals and cash infusion for customer-owned HP devices through a sale leaseback program.

The vendor notes that qualified customers can convert existing, owned workplace assets into a payment solution. They also can acquire technology needed today with reduced payments for 2020. The goal is to help customers facing cash flow challenges. HP also offers qualified customers a delayed payment structure or enrollment in a PC rental program, available on equipment contracts for a 12-month period. At the end of the 12 months, customers can extend rental device contracts and buy or return items for an upgrade.

HP also plans an extension of deadlines for submitting proof of performance and reporting. The company will communicate all of these new, temporary initiatives, to partners this week.

HP events, ending October 31, 2020, will be virtual. The vendor also is shifting its customer engagement model to an online platform. Topics include office printing, security, mobility solutions and HP services.

HP University is up and running, offering online, on-demand education. University topics include sales skills, product training and certifications. Partners can opt in for customized online digital learning paths.

Agents who provide customer support are getting cross-training to manage the increased demand. They’re also working from home, leveraging chat, social and web support options. HP advises customers to use 24/7 virtual-agent information posted on its global support website as a first step.

With vendors requiring laser focus on their business, customers and partners, HP is no longer distracted with Xerox’s hostile acquisition tactics. Xerox this week ended its takeover bid for HP.