HP's Head of Global Channel Strategy Talks Program Changes, Poly Opportunity

HP AMPLIFY — HP this week revealed how it plans to move forward with partners in 2023. They include a host of channel initiatives scheduled for later this year, alongside a vow to improve HP tools and processes.

HP’s Mary Beth Walker

Channel Futures sat down with HP’s head of global channel strategy, Mary Beth Walker, to dig into what those plans mean for partners. She explained the reasons behind the launches, new partner opportunities and how HP is responding to partner feedback.

Channel Futures: There were some updates made to the Amplify Partner Program announced this week. They included the “More for More” incentive. What was the reason behind that?

HP’s Mary Beth Walker: With More for More, we want to entice partners to work across the portfolio instead of in areas where they’re just used to dealing. For instance, a partner who’s only been selling print, is there a way to have a little extra incentive [to] go into PC? So, we’ll look at how to make it enticing for partners to sell across the portfolio.

See our slideshow above for the rest of our conversation with Walker on the HP channel. It includes a discussion of market development funds, partner engagement, sustainability and more.