HPE Global Partner Summit/Discover 2019: 6 Vital Takeaways
HPE's annual Discover and Global Partner Summit events offered a bevy of important channel info. Plus, we have pics.
June 28, 2019
HPE ambitiously announced its plans to offer its entire portfolio as a service by 2022, just three short years from now. HPE GreenLake sits at the heart of cthe ompany’s service strategy with an expanding portfolio of offers for partners and their customers.
HPE said GreenLake is its fastest-growing business, with 400 partners having GreenLake opportunities in the pipeline. This year, the vendor,expanded GreenLake with five new solutions for midmarket customers.
That’s HPE president and CEO Antonio Neri on stage discussing it.
The circular economy was mentioned quite a bit at the event.
HPE refers to the circular economy as a complete life-cycle approach that yields financial and environmental savings at scale. Customers capture new value from retired assets and quantify the environmental impact and savings achieved by HPE’s IT asset life0cycle solutions and reporting tool.
In a recent blog, Irv Rothman, president and CEO of HPE Financial Services, simplifies the circular economy for partners. One of the things he discusses is HPE Technomics, one of several new options for partners.
HPE Technomics is a multiyear innovation investment and a way for partners to engage with HPE Financial Services. The company announced a new mobile app and enhanced digital tools, offering a personalized anywhere, anytime experience, and integration with a partner’s private platform and portal.
HPE worked with the Walt Disney Company to bring Star Wars: Galaxy’s Edge to life (opening at Walt Disney World Resort Aug. 29)and at Disneyland (now open). The experience allows visitors to live out their own Star Wars story, fly the Millennium Falcon and explore a remote outpost.
Antonio Neri, HPE CEO, and Tilak Mandadi, executive vice president of digital and chief technology officer, Walt Disney Parks, experiences and products, discussed the project on the keynote stage. More specifically, they discussed the role of technology and connectivity, in delivering the new Star Wars: Galaxy’s Edge experience.
The project is built on a 14-acre lot, the largest-ever for Disney, and is the most technologically advance, according to Mandadi – a lot of software and infrastructure built in and as much future-proofing as possible. The connectivity piece is everywhere.
“It’s the guests with their phones interacting with the land, native villagers (Disney employees) of the planet Batuu helping guests, visitors … and the infrastructure, rides [and so on]. Everything is talking to each other,” said Mandadi.
HPE’s Aruba Networks powers Star Wars: Galaxy Edge.
Expanding on HPE Marketing Pro Academy, announced at last year’s GPS/Discover event, Chris Ogburn, vice president, global marketing at HPE, talked to Channel Futures about four key related announcements made this week: a partner learning center for digital marketing – an educational platform; additional content, such as thought leadership, third-party influencer content, and so on, into HPE’s social media center; a partner accreditation program that includes automated, on-demand learning modules; and improvements and enhancements to HPE’s, free, digital marketing maturity assessment program.
HPE expanded its hybrid cloud portfolio, enhancing automation, offering more choice, workload-optimized solutions, and a consistent experience across clouds, which includes new partnerships with Google Cloud and Equinix.
HPE also expanded its Synergy composable offering to include existing and new HPE ProLiant DL customers to deploy and scale workloads across a composable rack environment, and support for the customer’s choice of cloud, virtualization or container stacks. The enhanced Composable Cloud solutions are built on HE OneView IT infrastructure management and HPE Composable Fabric networking solution.
The company also announced that its composable portfolio supports HPE SimpliVIty HCI. And HPE announced that it was extending the hyperconverged experience to a converged architecture, and was integrating HPE InfoSight AI operations into HPE SimpliVity for virtual machine management.
Enhancements to its SimpliVity HCI offering include: the new HPE SimpliVity 325 model; new HPE SimpliVity 380 storage-optimized node; and automated configuration of Aruba switches during the deployment of new HPE SimpliVity HCI nodes.
HPE CEO Antonio Neri talked about the next step in the computing journey, calling it cloudless computing.
Cloudless Computing is a new approach to how software is developed, delivered and consumed, and democratizes the way developers and users access the tools, services and data that power enterprise applications.
Cloudless computing eliminates the line between the public and private cloud. Rather than make them go away, it dissolves the walls between them.
HPE CEO Antonio Neri talked about the next step in the computing journey, calling it cloudless computing.
Cloudless Computing is a new approach to how software is developed, delivered and consumed, and democratizes the way developers and users access the tools, services and data that power enterprise applications.
Cloudless computing eliminates the line between the public and private cloud. Rather than make them go away, it dissolves the walls between them.
HPE Global Partner Summit (GPS)/Discover 2019, held last week in Las Vegas, saw upward of 10,000 partner and customer attendees, and participation at GPS was ahead of where it was last year, said Paul Hunter, worldwide partner sales leader at HPE.
“We started later, and we filled it quicker,” he told Channel Futures.
That fact reflects a trend of increased partner participation that HPE is seeing globally. At the company’s most recent Technical Solutions Summits, attendance was up 30% at the European event, 40% at the U.S. event, and 20% at the event in Asia.
As a “new” company in its second year (launched November 2017), HPE moved full-speed ahead at this year’s GPS/Discover, making a rash of announcements, such as the company’s strategy to deliver its entire portfolio as a service by 2022; the unveiling of HPE Primera, a new storage platform; intelligent edge innovations; and its hybrid IT strategy.
On the partner front, the company, which says partnering is “in its DNA,” promised tighter alignment between its direct and indirect sales team; addressed investments in partner enablement and programs, such as the Sales Pro Community; a beefed-up digital marketing strategy; doubling down on the SMB segment; and HPE Next, a single consolidated ERP effort that’s in the works.
Our slideshow above offers some not-to-be-missed highlights from HPE GPS/Discover 2019.
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