IBM Explains How It's Spending $1 Billion on Partners

IBM channel chief David La Rose talks through new partner investments at IBM Think 2021.

Christine Horton, Contributing Editor

May 11, 2021

6 Slides
$1 billion
Shutterstock

IBM THINK — IBM is revealing how it is spending the just-announced $1 billion investment on its channel.

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IBM’s David La Rose

Announced in conjunction with IBM Think, David La Rose, GM, IBM Partner Ecosystem, addressed partners Tuesday. He said there are three elements of the billion-dollar investment. It all revolves around competencies, training and new benefits.

La Rose lays it all out in the slideshow above.

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About the Author

Christine Horton

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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