Latest Channel Program Updates: Cisco, Dell, Granite, Verizon, More

Many of the world’s largest information communications and technologies (ICT) vendors tweaked or enhanced their channel program strategies and resources last month.

Channel Futures editors collectively cover a wide range of vendors in IT and telecom, and those suppliers continue to embrace indirect sales. The resellers, agents, MSPs and systems integrators who deliver their products and services to end customers have proven to be an invaluable force multiplier that vendors need in order to maintain their sales footprint. And stories of increased financial incentives from companies such as Cisco and TPx reflects suppliers putting their money where their mouth is.

In IT, IBM outlined for partners to take on the lion’s share of its software sales. In the video conferencing world, Verizon is offering a digital lead sharing initiative for its BlueJeans platform. On the cybersecurity front, Barracuda merged two of its partner profiles to emphasize its commitment to MSPs.

Check out 20 of the most newsworthy channel program changes from the month of May in the slides above.

Or check out the prior month’s channel programs update.