Meet the Chiefs: Karl Soderlund, Aruba Networks
Karl Soderlund is the vice president of Worldwide Channels at Aruba Networks, where he is responsible for recruitment, developing global alliances and managing the company’s international distribution structure for partner training, enablement and pre-sales support. Prior to working with Aruba, Soderlund was vice president of Americas Channel Sales at Avaya, a voice and data networking solutions vendor.
Karl Soderlund, vice president of Worldwide Channels at Aruba Networks
Karl Soderlund, vice president of Worldwide Channels at Aruba Networks
Soderlund: My first job was as an inside sales representative for a local Boston reseller. I’ve had sales in my blood for years.
The VAR Guy Says: You certainly sold us on the idea (pun intended).
Soderlund: A BMW 750IL. It’s a good match for my height.
The VAR Guy says: This beauty was featured in the 1997 hit movie, “Tomorrow Never Dies,” starring Pierce Brosnan. If it’s good enough for Bond, it’s good enough for The VAR Guy.
Soderlund: My home on Cape Cod.
The VAR Guy says: Next time you’re there, make sure to bring us home some of that wicked good New England clam chowdah!
Soderlund:“Never Eat Alone, and Other Secrets to Succcess, One Relationship at a Time,” by Keith Ferrazzi.
The VAR Guy says: “Never Eat Alone” is author Ferrazzi’s cookbook to building intimate relationships in the span of only a few minutes, using his expertise and experience in the business and public speaking world. He has also written the New York Times best-selling title, “Who’s Got Your Back.”
Soderlund: I recently joined the Freedom Boat Club where I have access to boats all over the U.S.
The VAR Guy says: So how about taking us sailing, Captain Soderlund? Even The VAR Guy could use some time away from the warm glow of his monitor now and again.
Soderlund: I recently joined the Freedom Boat Club where I have access to boats all over the U.S.
The VAR Guy says: So how about taking us sailing, Captain Soderlund? Even The VAR Guy could use some time away from the warm glow of his monitor now and again.
Karl Soderlund is the vice president of Worldwide Channels at Aruba Networks, where he is responsible for recruitment, developing global alliances and managing the company’s international distribution structure for partner training, enablement and pre-sales support. Prior to working with Aruba, Soderlund was vice president of Americas Channel Sales at Avaya, a voice and data networking solutions vendor. He has also held executive sales and global alliance positions at companies including Certeon, Hewlett-Packard (HP), Fortinet (FTNT), Extreme Networks (EXTR) and Cisco Systems (CSCO).
What is Meet the Chiefs?
Meet the Chiefs shines the spotlight on the channel’s head honchos and offers an opportunity to learn a little bit about the person beyond his or her company profile. Click on each photo to learn more about the channel chief you’re viewing.
Want to be included in an upcoming Meet the Chiefs? Send an email to The VAR Guy Associate Editor Michael Cusanelli at [email protected] for more information. He’s really good at answering emails on time, we promise.
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