N-able Empower Day 1: How to Grow Your Business
Nuggets included how to add constant value to your customers, and spending your dollars on protection at the endpoint.
June 9, 2021
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“The MSPs that are setting themselves up for success are the ones that are really standardizing, optimizing and bringing more platform play through their teams. [Regarding] the labor scarcity, by standardizing, you’re able to help train and onboard a new employee quickly and get them up to speed. It also drives efficiency.
What we’re finding is that separation on who’s actually looking through the glass of opportunity. Those actually realizing the opportunity are those that are really standardizing building that whole platform, bringing that whole suite to the SMBs and making the lives of their employees a little bit easier.”
“You’ve got to have a vision; you always have to know where you want to go. If you’re not growing, you’re dying. And I know that sounds like a bit of a cliche, but it’s true. You must have a game plan, and be adding constant value to your customers. Because it’s not what I think, it’s not what you think, it’s what the customer thinks of you. That’s where the value is.”
“I see the world in two ways. One is extreme digitalization. And the other one is extreme complexity. Customers are looking to partners to solve both of those things. I mean, if you think of the change in the last 12 months, this is the greatest influx of people moving online in the history of humankind. I read a stat the other day that the amount of online access and storage and cloud is doubling every three months. That is unbelievable on a global scale. So every company out there wants to become a digital company. The flip side of that is it’s really complicated. Of course, you need firewalls; you need security. There’s ransomware all over the place. So customers are looking for solutions. And I think it is the golden time to be a trusted partner, for your customers. Because the ability to help people isn’t going away without going to the shop.”
“Eighty-five percent of all ransomware still comes through email, and at the endpoint. My advice in general is, if I have $1 to spend, I would spend it on protection at the endpoint. Trust me, your customers are worried about ransomware. And I’m not suggesting you go and sell into fear, but you sell into a solution. People want to know how you’re going to protect them in terms of ransomware and phishing. And I see that as a massive opportunity for all the MSPs out there to provide that solution. But it’s not just a single point. It’s not just ransomware. It’s also overall security. You can’t, you can’t sell a silo; you have to sell a complete solution.”
“As new complexities arise, the new ways of working are going to underpin the underlying success of our customers, and their success dealing with this mobile hybrid cloud based digital world. So how do we look at those areas in order to help you tackle them? We have a vision to help our partners drive across a wide variety of solutions. We look to provide technologies, platforms and solutions that help you automate these interactions.
“How can you make sure that the way in which your potential customers and existing customers interact with you will help them discover your offerings, get service and get help? How does that all happen? How can that be made easier? How can it be automated? So in the future, you will see from us this idea that we want to help you do a better job interacting with your customers. We will help you build out these technology solutions to make it easier for you to do business.”
“The DNS filter is an additional layer of network security. And the service itself helps to identify both sides and block your end user from accessing malicious domains or unwanted content. DNS protocol is not net-new technology. In fact, it’s already in use by your devices. It is part of the standard latency that everybody experiences, even right now. So, introducing the DNS filtering wouldn’t impact your network speed at all, and it will not slow down your device. It actually might speed up your network.
“So why would you need to introduce DNS filtering to your environment? First of all, it’s all about security. Obviously, you wouldn’t want to let your end users access phishing or malicious websites. The other reason would be to block illegal content such as drugs or hate sites. For some customers, it might be very important to make sure that nothing compromises the network connection, so they need to have a resource which will help them manage their bandwidth by blocking streaming websites and resources such as YouTube or Netflix. The last reason is that this allows for productivity management by blocking social networks and gaming resources.”
“How will analytics help our MSP partners? The purpose of analytics is to answer those critical business questions that we get hit with every day. We at N-able are really in a unique situation since we’ve collected a ton of this valuable data. We need the analytics to help us transform this data into really actionable insights and actionable information. This can ultimately lead to better customer results and outcomes. This is much more involved analytics than just showing a table or a printout. It’s about exploring and querying the data to get to the necessary actions and root causes of problems. This is going to be huge across the industry; a lot of customers are looking forward to this technology.”
“How will analytics help our MSP partners? The purpose of analytics is to answer those critical business questions that we get hit with every day. We at N-able are really in a unique situation since we’ve collected a ton of this valuable data. We need the analytics to help us transform this data into really actionable insights and actionable information. This can ultimately lead to better customer results and outcomes. This is much more involved analytics than just showing a table or a printout. It’s about exploring and querying the data to get to the necessary actions and root causes of problems. This is going to be huge across the industry; a lot of customers are looking forward to this technology.”
N-ABLE EMPOWER — N-able kicked off its virtual Empower event kicked off Tuesday, with sessions that highlighted the need for endpoint security, underpinning the underlying success of your customers, and building a solid game plan. Speakers touched on actionable insights on how to grow your business in today’s weird, shifting landscape.
SolarWinds MSP rebranded as N-able back in January as part of a spin-out from parent company SolarWinds. The company’s decision to rebrand as N-able extends the roots of what SolarWinds is as a company.
Dave Weeks, senior director, partner experience, N-able, started the conference. He talked about some partner program updates the company designed to benefit partners in the coming year. These include technologies that assist in things like license procurement and management, managing sales and marketing leads, and more. John Pagliuca, president of N-able, emphasized the importance of making sure you have an offering and a platform that can scale with you.
Robert Herjavec, founder of the Herjavec Group (and a “shark” on ABC’s Shark Tank), touched on success as an MSP through the entrepreneurship lens. N-able’s new CTO, Mike Adler, shared what he is considering for 2021. He also shared some new technology areas the company is taking on and how it will benefit partners.
Our slideshow above features some of the most interesting things said on the virtual stage at N-able Empower day one.
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