New, Changing Channel Programs: Avant, Fusion, HPE, More

How do mergers and acquisitions impact the sales partners of each company involved?

In the case of August’s partner program update, the results vary widely. Fusion Connect’s new channel chief is tasked with merging the channel organizations of Fusion, MegaPath and Birch Communications. At the same time, Cox has given its blessing for newly acquired RapidScale to continue its partners operations as they are.

Meantime, IT companies continue to embrace the channel as a means of scaling their business. Data protection in particular was a common category for companies launching partner programs, including Arcserve and SafeBreach.

Each new month gives us the opportunity to observe how vendors and distributors are using the channel to reach customers, and we’ve found 14 interesting cases from last month.

Scroll through the gallery below to see how channel programs changed in August.

Missed last month’s gallery? Check out the July roundup.