New, Changing Channel Programs: Dell, IBM, More

The IT side of the channel was particularly busy last month, with Dell, IBM and other heavyweights finding ways to better engage with partners. Many of those came in the form of new partner programs or improvements to existing ones.

COVID-19 continued to play a major role in these companies’ decisions. Dell, for example, debuted a new digital series to help partners navigate a difficult business climate.

Other companies made partner-related announcements during virtual events that replaced live events canceled due to the pandemic. IBM was one of those. At PartnerWorld at Think Digital, the company introduced new specialized tracks and competencies. IBM also focused on how partners can take advantage of the hybrid cloud opportunity.

ServiceNow also held a virtual event where it rolled out new programs and vertical offers. Among them is a new marketplace that showcases partner products and services that address joint customers’ industry-specific workflow and digital transformation needs.

But those playing in the traditional telecom channel weren’t completely out of the news. For instance, master agent TBI added DataBank and two more companies to its provider lineup.

And that’s not all. We compiled 12 of the most impactful partner program updates in the gallery below. And don’t forget, you can always keep up on the latest channel-program happenings. Just visit our page dedicated to the topic. Our sister site, Channel Futures, has one too.

If you missed our gallery dedicated to channel program changes in April, it’s here!