New, Changing Partner Programs: Cisco, AWS, IBM, T-Mobile, More

The expansion of the Cisco partner program joins a host of software and hardware vendor moves that are courting the channel.

Cisco’s new efforts to work with commission-based partners directly makes for an interesting team-up with a business model not normally associated with Cisco. We’re seeing more and vendors cater to a diverse set of partner business models; they’re working with resellers to systems integrators to agents.

We also saw an absolute preponderance of security providers trying to court MSPs and VARs to their program. Specifically, a handful of endpoint detection and response (MDR) providers formalized their programs.

On the telecommunications side, T-Mobile made significant changes to its sales personnel, and LiveVox expanded its channel sales force.

Scroll through the images above to see 25 impactful program launches and updates in the channel partner world.

Check out our January channel program changes if you missed it.