New, Changing Partner Programs: Cisco, Intelisys, Microsoft, More
The program updates give opportunities to MSPs, agents, VARs, MSSPs and integrators alike.
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Contact center software provider LiveVox is kicking off its channel partner program.
Dan DeLozier, a former member of CenturyLink, Everbridge and Avaya, has joined the company as its area vice president of channels and alliances. He said he’ll be working to “educate the market” and engage in hands-on interactions with prospective partners.
Edward Gately wrote about DeLozier and LiveVox.
Cisco rolled out new requirements for its MSP and integrator partners.
The vendor’s gold-level integrators must earn a specialization in customer experience by April 7, 2022. In addition, Cisco gold providers must offer a network operations center with level-one support.
Check out Jeffrey Schwartz’s article to see some of the other requirements.
The ScanSource-owned company is giving its sales partners access to hundreds of educational and marketing resources on its new platform.
Intelisys rolled out Intelisys University, which it says will help agents grow their businesses. Intelisys’ vice president of marketing and digital transformation said partners need modern certifactions and educational workshops.”
See the full story about Intelisys.
The distributor is helping partners bolster their AWS practices.
Ingram Micro Cloud added the Partner Transformation Program (PTP) to its AWS Illuminate partner enablement program. Partners in the PTP go through an assessments, training and enablement.
Edward Gately has the scoop.
Commvault‘s new MSP program makes pricing more predictable for partners.
The data protection provider created the MSP program as an extension of its existing Partner Advantage program.
“We’re really announcing a framework that sits inside of our current existing program framework that captures MSPs specifically with MSP specific-benefits,” a Commvault executive said.
Craig Galbraith penned an article on the topic.
Versa Networks will use part of its latest funding to double its channel sales team.
The secure access service edge vendor recently wrapped an $85 funding round. CEO Kelly Ahuja said the company will increase its total number of employees from 500 to 600 over the next year, and a significant number of those hires will be channel.
Versa doubled its channel partner registrations in 2020.
Learn more about Versa’s funding round.
MSSPs, resellers, consultants and other channel partners can take part in Telos‘ new partner program.
The provider of cyber, cloud and enterprise security solutions unveiled the CyberProtect Partner Program, which caters to six different partner categories. The progam features education, training, pre- and post-sales support and investment funds.
Read about how the six categories differ.
The Redmond, Washington-based computing giant is rewarding partners for digital engagement and specialization.
Rodney Clark, Microsoft’s new channel chief, noted that Microsoft recently added five specializations, including AI and machine learning, and cloud security.
Clark said 300-400 partners join the Microsoft Partner Network daily.
See Jeffrey Schwartz’s Q&A with Clark.
MSPs and resellers can join Trustifi‘s first official partner program.
The email security provider offers partners self-paced sales training and other online resources. Its global channel developer manager said the company provides a “high-touch support model.”
Trustifi brands itself as a channel-only seller. It signed an agreement with Ingram Micro last year.
Edward Gately wrote about Trustifi.
Arctic Wolf, the SMB-focused security monitoring provider, added two partner tiers.
The company added “authorized partners” and “wolf pack” partners. The former offers the baseline benefits, which include deal registration and internal purchase discounts. The latter get a channel account management team and special access to executives and events.
An Artic Wolf channel executive said the company moved into a 100% channel sales model several years ago.
Read about Arctic Wolf.
MSSPs can join Cowbell Cyber‘s partner program to provide cyber insurance to SMBs.
The Cowbell Connect program lets partners use the company’s continuous risk assesment services. Cowbell Cyber provides not only risk assessment, but also mitigation, and pre- and post-breach services.
Learn more about Cowbell Cyber.
An RSA Security spinoff unveiled its first partner program.
Outseer, a payment authentication and account monitoring provider, left RSA in early June. Now outseer has launched its Beyond program, which provides dedicated partner relationship management, certification, and marketing/promotional programs.
Learn about the spinoff.
The recently launched Constella Intelligence partner program supports MSSPs, MSPs and MDRs.
The announcement represents Constella’s first official partner program, although the company has historically worked with channel partners.
Constella, which rebranded itself from 4iQ last uear, provides digital risk protection offerings.
Learn more about Constella.
Industrial software vendor Aveva is moving toward a more partner-driven and subscription-driven business model.
The company’s global senior vice president of partner sales said the company has set a three-year time frame for reaching 85% subscription revenue. To that end, Aveva launched a new software that helps operate engineering plant.
Christine Horton wrote about Aveva’s new initiatives.
Data protection provider Druva launched a program for MSPs.
Druva unveiled software that gives MSPs single-pane multitenancy management for various Druva offerings. The company’s channel leader said partners need to get away from infrastructure-centric offerings in order to transcend supply chain shortages.
The program rewards partners with “credits,” which mirror traditional minimum revenue requirements. According to Druva, $24,000 is the minimum amount of annual spend MSPs need to land for Druva.
See what Kelly Teal wrote about Druva.
The software-defined storage provider and its new channel chief launched a new partner program.
According to StorOne executives, resellers can start small with their customers and grow flexibly. In addition, StorOne’s hardware agnosticism lets partners pick their preferred server vendor.
“StorOne allows us to deliver what our reseller community needs and what their customers are demanding,” StoreOne’s chief marketing officer said.
See the story.
Nutanix made its partner program available to all service providers worldwide.
The company boasts simplified pricing options, faster time-to-market and one-click deployment for partners in the Elevate Service Provider Program.
In addition, Nutanix added partnership tiers for authorized service providers and professional service providers.
Learn more about Nutanix.
SnapLogic, which provides a low-code platform for building integrations, updated its partner program.
The vendor is emphasizing vertical and functional specializations in the update. The program also contains three tiers: registered, advanced and premier.
SnapLogic is also recruiting technology partners, consulting partners and OEM partners.
Read Christine Horton’s article.
Martello Technologies, the digital experience monitoring company, is targeting VARs and MSPs with its new program.
Specifically, Martello is looking for partners that sell Microsoft 365 services. Martello offers a 365 and Teams digital experience monitoring platform.
The new program includes marketing, training and value-added services.
Get details about the program.
The cloud communications provider expanded its channel footprint.
Nexogy signed a distribution agreement with Sandler Partners. As a result, Sandler’s agents can add Nexogy’s UCaaS platform to their line card.
Sandler joins TCG, AppSmart and Telarus as Nexogy’s distribution partners.
You can read the announcement on Sandler’s website.
The cloud communications provider expanded its channel footprint.
Nexogy signed a distribution agreement with Sandler Partners. As a result, Sandler’s agents can add Nexogy’s UCaaS platform to their line card.
Sandler joins TCG, AppSmart and Telarus as Nexogy’s distribution partners.
You can read the announcement on Sandler’s website.
Technology vendors are adding new new and improved benefits to their channel partner program structures.
Our latest partner programs update spans all across the indirect technology sales channel. Are you a reseller? There are plenty of updates here for you. Cisco detailed its requirements for gold-level integrators, and a storage company is targeting you with its new channel program. Are you an MSP? Data protection provider Druva launched a program just for you. Do you utilize the agent/commissions model? Intelisys made a big change to its education resources, and a contact center software provider is looking to recruit you.
We’ve assembled some of the biggest channel partner program launches, updates and enhanced benefits in our latest gallery. Scroll through the images above to see them.
Did you miss our previous new programs recap? Check out the previous edition.
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