New CrashPlan Partner Program Offers New Resources to Shorten Time to Revenue

Cloud backup solutions provider CrashPlan is unveiling a range of features with the new CrashPlan partner program, giving channel partners dedicated resources to make onboarding quick and painless. In addition, the company is enhancing sales opportunity identification and shortening time to revenue. The program will continue to produce revenue for partners for years to come with incumbency protection and CrashPlan’s long lifetime value, the company said.

Everett Brooks, director of channel sales at CrashPlan, added that the company built the program from the ground up to be simple for partners.

“We are excited to give our partners a short path from onboarding to generating significant revenue, while also delivering meaningful value to their customers,” Brooks said. “Our goal is to create mutually valuable relationships with our partners. The CrashPlan partner program provides the tools that make it easy to recommend and sell CrashPlan products, generating new and recurring revenue.”

CrashPlan’s Everett Brooks

In addition to backup and recovery, CrashPlan partners will be able to expand their data resilience capabilities with legal hold, ransomware recovery and device migration capabilities.

CrashPlan Partner Program Offerings

All businesses that resell technology solutions are eligible to join the CrashPlan partner program. The initial launch focuses on the North American market, expanding to a global reach in the coming months. The program includes purpose-built support for referral partners, IT value-added resellers (VARs), and service providers supporting end users in a variety of IT disciplines and go-to-market methods.

The CrashPlan partner program provides a toolbox of reseller enablement resources, the company said. These include training, enablement, and certification to streamline and accelerate onboarding. It also incorporates deal registration and renewal incumbency protection; CrashPlan-provided leads; ready-to-use co-marketing and customized, partner-specific content; and MDF, SPIFs and VIR.

Partners can choose to engage with the program as a direct or indirect partner. Direct partners will operate in a guaranteed margin program, while indirect partners have the option to support revenue and profit in the traditional discount from MSRP model, available through IT distribution.

John Becker, CEO at CrashPlan, said the partner program is a key part of the company’s growth strategy.

“It builds on the core tenets of the CrashPlan solution: It’s straightforward. It’s secure. And it’s scalable,” Becker said. “We’ve designed the partner program with a flexible, tiered structure that lets our partners get started quickly and easily grow their revenue with CrashPlan.”

Experts and analysts warn that backing up data on employee endpoints must be a foundational element of data security and business resilience/continuity strategies. This is especially the case as businesses lean into hybrid/remote work and embrace decentralized and asynchronous work models.