New Partner Programs, Incentives: Cisco, Lumen, HP, Google Cloud, Aryaka, More

Vendors such as Lumen, Island and HP are using financial incentives to drive partner adoption.

Providers use compensation in different ways to reward partner activity and drive various customer outcomes. For example, Lumen is continuing the agent activator incentives that have opened the door for partner entrants and plus-one sales. Secure browser provider Island is offering “aggressive SPIFFs” to promote adoption in the channel.

In the case of HP, the vendor is using incentives to encourage partners that sell only print to sell PC and partners that sell only PC to add printers.

In other news, Cisco made a big step in giving its partners access to data and analytics. And VMware officially entered its new version of Partner Connect.

Channel Futures each month rounds up the biggest news around vendor and distributor channel programs. This time we’ve assembled 23 stories in the slide show above about new programs, channel resources and incentives.

Check out the February recap if you missed it.