New IT, Telco Channel Partner Programs: Google, VMware, Lenovo, CX Providers
A hyperscaler, an MSP backup provider... and customer experience vendors?
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VMware is offering partners new financial incentives to help them sell multicloud solutions.
The Customer Lifecycle Incentives portfolio includes new rewards for partners that move customers through their journey. For example, VMware has added a deployment incentive.
Christine Horton wrote about the update.
Lenovo tapped a new leader to bring together its various North American channel organizations.
Longtime Lenovo employee Rob Cato is now leading the One Lenovo group, which consolidates Lenovo’s various product lines. Partners will be able to find enablement resources for PC and data center services as well as additional solutions.
Jeffrey Schwartz wrote about Lenovo.
Contact center provider LiveVox is building its partner program “from the ground up.”
MeiLee Langley, the company’s new senior director of channel marketing, said the company is in build mode for the channel. She is collecting feedback from partners about LiveVox’s programs, tools, trainings and campaigns.
Read Langley’s Q&A with Edward Gately.
Google Cloud streamlined its partner payments process.
Streamlining the process ensures that payments will come to partners faster, according to Carolee Gearhart, vice president of worldwide channel sales and SMB sales. Gearhart announced multiple changes in conjunction with the Google Next event.
The changes include increased templated marketing tools for partners and revamped sales curriculum.
Kelly Teal wrote an story about the changes.
Shiftsmart, Kustomer and other customer experience vendors are targeting the adviser channel in a brand new way.
These vendors are doling out competitive and residual commissions for what Andrew Pryfogle says is the first time. Pryfogle founded the CX-focused distributor/brokerage CX Effect.
Learn about how these software companies are engaging with the channel in a new way.
Splunk is aiding its partners in acquiring technical expertise.
The data observability provider unveiled a new badge system that helps SIs, VARs and distributors demonstrate their core competencies. The initia three badges are cloud migration, zero-trust services and authorized learning excellence.
Get details on Splunk’s activities in the channel.
The cybersecurity/SASE provider aims to make its partner program more simple.
To that point, Forcepoint announced plans to automate its support infrastructure. It is also making its incentives broader.
Forcepoint also added a titanium tier to its partner program, allowing those partners to receive maximum levels of benefits.
Check out Edward Gately’s story.
Commvault is tapping into its MSP partnerships.
The data protection provider announced Metallic for MSPs, which revolves around a special portal. In addition, the Metallic platform will help MSPs protect a range of their customers’ workloads.
This launch came on the heels of a prediction that two-thirds of Commvault’s total revenue will stem from partner-delivered managed services.
Learn more about Metallic and Commvault’s managed services play.
Arrow Electronics is working to enable independent software vendors in Europe, the Middle East and Africa (EMEA).
The distributor’s “Cloud Innovation Factory” helps partners with business planning, onboarding and solution optimisation. Moreover, the program will help ISVs build consultancy practices.
Check out Christine Horton’s article.
Security alert remediation provider Swimlane is addressing three specific partner types in its restructured channel program.
Swimlane has committed subgroups to tech alliances, advisory alliances and VARs. A sales executive said the company was looking to remove “technology and deliver barriers.”
Check out another ditty from Edward Gately.
Neustar Security Solutions revamped its partner program.
The update more clearly outlines Neustar’s partner tiers and offers graduated levels of resources and benefits. Neustar‘s vice president of global channels said he wanted to better acommodate the diverse styles of partners that engage with the company.
Learn about the redesigned program.
EfficientIP is helping its partners with delivery and strategic sales.
The DDI (DNS-DHCP-IPAM) solutions provider unveiled its new SmartPartner program, which targets service providers. The program makes available a complementary delivery team to help with a partner’s first three resale deployments. Partners can also access marketing and business development resources.
Read about the update.
Device security provider Armis launched an entirely new channel program.
Resellers, MSPs, VARs and MSSPs can access technology, skills and expertise from Armis through the APEX program. The new organization also provides financial incentives and business development funds.
Learn more about Armis.
The IT automation platform provider formalized its channel efforts.
Resolve Systems launched its Engaged partner program. The program caters to SIs, MSPs and VARs with “comprehensive support.” Partners can interface more with senior management and access training, resources and accreditations.
Read more about what Resolve is doing in the channel.
Operational technology (OT) and internet-of-things (IoT) security provider SCADAfence formalized its partner program.
The company has already been working with channel partners, but the company has structured the partnering approach and upped its benefits. The three-tier program includes a partner portal and a a variety of technical, marketing and sales resources.
Edward Gately has the scoop.
MSPs can now pay a flat rate for MSP360‘s AWS-powered managed backup service.
The fixed monthly fee will help partners and their customers better plan their budgets. The service also comes with unified billing.
Read the announcement.
MSPs can now pay a flat rate for MSP360‘s AWS-powered managed backup service.
The fixed monthly fee will help partners and their customers better plan their budgets. The service also comes with unified billing.
Read the announcement.
IT and telecom vendors are working to make themselves more friendly to channel partners.
Multiple trends held last month as various suppliers fine-tuned or relaunched their partner programs. Many revamped financial operations, with Google Cloud “streamlining” the partner payment process and Forcepoint making its incentives “broader.”
The three-tier program also remains popular, despite the many reports of its demise. However, more vendors seem to be arranging the tiers more around partner type than by partner commitment.
We also covered the movement of customer experience (CX) vendors that might be embracing the referral agent channel for the first time.
Scroll through the images above to see 16 impactful channel program stories from companies in IT, telecom and everything in between.
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