New, Updated Partner Programs: AT&T, T-Mobile, Cisco, Extreme Networks

See how vendors are changing the partner experience.

James Anderson, Senior News Editor

November 5, 2020

13 Slides
Change Ahead

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Technology companies are unifying, simplifying and bolstering their indirect channel programs.

A wide variety of companies have been making changes to their partner strategies. For example, Cisco announced plans to bring several disparate programs together and tier its partners differently. A popular carrier rearranged its sales compensation to eliminate channel conflict, while another carrier fine-tuned is approach to the agent channel.

We also saw action on the cybersecurity front, as WatchGuard Technologies enhanced its program to adjust for a recent purchase. And young SASE provider Todyl cut the ribbon on its new channel program.

Also, a master agent introduced an opportunity for agents to spill the beans about their experiences with suppliers.

Scroll through the images below to see the latest developments in the indirect technology sales channel.

Then check out our September channel programs recap if you’re so inclined.

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About the Author

James Anderson

Senior News Editor, Channel Futures

James Anderson is a senior news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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