Nintex Adds Tier Structure to Channel Program

**Editor’s Note: Click here for a list of June’s important channel-program changes you should know.**

MICROSOFT WORLDWIDE PARTNER CONFERENCE — Workflow platform provider Nintex has redesigned its channel program so that it’s easier to use and increases profit for VARs, systems integrators and other technology partners.

Nintex has more than 5,000 customers, including public and private organizations, in 90 countries. The enhanced program is aimed at reinforcing the company as the “basis for business process automation from the back office to the front office.”

Josh Waldo, Nintex’s vice president of partner strategy and programs, tells Channel Partners his company has been 100-percent partner driven since its inception and had a basic partner program that “did a sufficient job of supporting Nintex partners to date.”

“However, our company and partner network [are] growing rapidly and we needed to bring a new level of sophistication and scale to our global partner program to ensure continued success and profitability for more than 1,100 partners,” he said.

New features include three tiers, around-the-clock, self-serve trainings and certifications, and marketing assets to drive profitability and ensure customers’ continued satisfaction with Nintex.

“We’ve created three partner tiers, including a premier tier, which is for the top 5 to 8 percent of our partner base that’s driving significant contributions,” Waldo said. “Certified is the middle tier for partners that are actively selling Nintex, but not quite premier status, and registered is brand new for us and designed to welcome partners at the entry level.”

Also, a new partner portal offers enhanced content and single sign-on to multiple company properties, including customer relationship management (CRM) functionality to help partners co-manage pipelines transparently and more efficiently.

“Nintex partners stay up to date on pipeline, close deals, customer renewal status and more,” Waldo said. “As a technology showcase of Nintex Workflow and Nintex Forms in a heterogeneous cloud environment, the portal is built on SharePoint 2013 and Microsoft Azure, and pulls content directly from Nintex’s CRM system using the Nintex Connector for Salesforce.”

For its fiscal year 2016, which began July 1, Nintex increased funding of joint lead generation co-marketing dollars and doubled staffing of its field marketing resources.

Nintex typically doesn’t sell direct and nearly all of its revenue goes through partners, he said. Partners have been and will continue to be “critical to Nintex’s success now and in the future,” he said.

“Our new tiers for both solution partners and technology partners make Nintex super attractive to do business with,” Waldo said. “We designed the program to drive partner profitability and success, period.”