Safe-T Targets Distributors, VARs, SIs With New Global Partner Program

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Safe-T, a provider of software-defined access for hybrid cloud, is launching a more comprehensive and formal partner program with the goal of expanding globally and recruiting new partners in key territories to meet growing demand for its services.

Following significant growth in 2017, Safe-T has plans to continue the momentum by partnering with VARs and SIs “who play in the highly evolving IT landscape and customer technology environment,” the company said. The program offers direct sales and technical support, an exclusive portal with sales and marketing tools, product and solution training, marketing development funds, monthly newsletters, webinars and more.

Safe-T’s Julie Shafiki

Julie Shafiki, Safe-T’s chief marketing officer, tells Channel Partners the new program is geared toward distributors, VARs and SIs. The company is based in Israel, but has an office in Short Hills, New Jersey.

“As we expand throughout North America, Safe-T’s sales and professional-services teams will grow accordingly,” she said. “Safe-T is currently signing on some key partners across the country. We will announce them soon.”

It’s important that the partners it chooses “fit the profile necessary for selling a solution such as Safe-T’s software-defined access,” Shafiki said.

“We are looking to collaborate with partners who specialize in innovative cybersecurity solutions across verticals, such as finance, government, health care, education, utilities/infrastructure, defense and law enforcement,” she said. “Safe-T is a channel-centric company and therefore most of our sales come from the channel.”

The program also offers partner-preferred margins on deal registration-listed opportunities and leads sharing.

“This new program is an integral part of Safe-T’s overall channel and business strategy,” Shafiki said. “We believe that a successful channel with true partners will bring scale and force to our business.”

“It’s simple: This partnership helps us deliver a superior service to our resellers and their customers,” said Martin Whittle, COO of Ethos UK, a value-added distributor. “Through our reseller partners, Ethos helps bring to market cutting-edge technologies. Our vision is to simplify the data center and solve real business problems (while) drastically cutting costs. This includes enhanced operational productivity, efficiency, security and compliance, all while protecting their most sensitive data from exfiltration, leakage, malware, ransomware and fraud.”