Scality Partners Get Channel Program Enhancements

Scality partners now have access to an enhanced partner program with new training enablement, incentives and additional support.

These additions will position partners to grow as market trends indicate increased demand for multicloud and hybrid data flow strategies.

The updated partner program includes new sales and product enablement paths, deal protection and a partner portal. Scality structured the program to support growth so that new partners have everything they need to build their practice and pipeline with the company.

Resources such as co-brandable campaign kits, market development funds and joint business planning are now available. As the partnership grows, additional benefits kick in. Those include higher margin protection, rebates and incentives.

In addition, partners can be promoted to an elite or global elite partner. Partners also will be able to earn competency badges to highlight their areas of expertise and differentiate themselves within the ecosystem.

Scality Partners Key to Growth

Melissa Lyons is Scality‘s senior director of channels for the Americas.

Scality’s Melissa Lyons

“We know that the way to accelerated growth is through our channel,” she said. “And we have some incredible partner relationships that have helped us get to where we are today. In order to take these relationships to the next level, and grow our ecosystem as a whole, we recognized that we needed to invest in our programs, processes and people. Enhancing our channel foundation enables partners to fully take advantage of the market opportunity that is in front of us. For example, the launch of our latest product, Artesca, was built with partners in mind.”

Artesca combines lightweight, cloud-native object storage design with enterprise-grade capabilities. It provides a solution for both small footprints at the edge and scalability for the data center. Starting from 50 terabytes and up, partners can now land more customers with Scality, and grow with the needs of their customers’ business.

Easier to Work with Scality

The program enhancements will make it easier than ever for partners to work with Scality, Lyons said. That will lead to channel growth for both Scality and its partners.

“But what truly gives us a competitive edge is combining these enhancements with the ecosystem we’ve already built and the market opportunity in front of us,” she said. “Not only are we a software-defined solution, we also work with over 100 application partners, which allows our partners to build fully integrated solutions for their customers, giving them an edge in the market and an opportunity to increase their value to existing customers.”

One of the key areas Scality focused on with this launch was expanding partner enablement, Lyons said.

“The more enabled our partners are, the better they’ll be able to serve their clients and identify new opportunities,” she said. “Our sales enablement is focused on helping partners understand the vast amount of use cases we can support, but also how to narrow in on the best place to start and the best way to land a new customer. From there, we already know that the majority of customers are going to expand with us. Our partners are now in a great spot to help their customers grow and capture additional revenue. We’ve also ramped up our marketing support for partners, which will help partners fill their lead funnel and build joint pipeline together.”